Tiffany Lam - Art Direction
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Gatorade - Win or Lose

WIN OR LOSE

Client | Gatorade
Copywriter | Scott Reedy

The raw feeling of a win or a lost is felt by all athletes, professional or not - the drive to always improve and never settle to a common thread between all athletes. Gatorade has been supplying high quality protein to professional athletes and teams for years, an extra edge that helps them recover after the game so they can come back for more. For the first time, it will be available outside professional locker rooms.

 
 
 

Print

Drawing parallels between the contents of a professional athlete’s and student’s locker, we introduce Gatorade Protein - now available for everyone.

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