we are all stars

Client | Gatorade
Copywriter | Scott Reedy

Gold CLIO Sports Award: Branded Content

Not every athlete is a multi-millionaire superstar. But that doesn't mean that they don't win from within. Gatorade shows its commitment to devoted athletes by turning its spotlight from the NBA All-Star Team in New Orleans to the Riverdale High Rebels, a high school basketball team in New Orleans. While the Riverdale Rebels fought to make the playoffs for the first time in 20 years, we gave their worn out locker room a facelift. 

 
 
20140215-2741.jpg

why the locker room

"The locker room is our little hiding spot. It's their safe spot...I think they feel protected when they're in here."
- Head Coach Robert Mays

The locker room is a sanctuary for these players. It's a special place that hasn't seen an upgrade in more than 10 years. We wanted to do something useful yet meaningful, and the locker room was the perfect space for it.  

 

20140215-2831.jpg

special guest Dwayne wade 

Gatorade athlete Dwayne Wade was in New Orleans for the NBA All Star, and he swung by to make this day a little more memorable for the Riverdale Rebels. 

Screen Shot 2017-02-21 at 5.04.22 PM (2).png

head coach robert mays

I wish we had enough time to put Coach Mays' story in the video. He has been a surrogate father to many of these boys, and an inspiration to all the kids that go through his team.