Client | Hautelook
Copywriter | Ernesto Campabadal
Hautelook - Nordstrom's flash sale app - needed to educate their audience on how their app works. While app demonstrations may sometimes be dry, the fashion world is anything but boring. We merged the bright colourful world of fashion with tech demonstration and voilà - a fun, catchy spot that mixes stop motion with old fashion rigging.
We had 3 separate camera production teams running at once - main unit, b unit filming a step-by-step app demonstration and a stop motion camera setup. Pretty hectic but super fun!
We were also tasked with making a step-by-step demonstration on how do use the app.
Take a peek!