CHANGE

Client | Princess Cruises
Copywriter | Ernesto Campabadal

How do we make a big metal ship carrying 5,000 passengers feel intimate and personable? By focusing on what happens when you sail through foreign seas - you experience change. Change is at the heart of everything, from the very existence of our universe to the small leaps in our lives. It’s rare to find change, but when people connect with nature, with culture and with those around them, change happens.