Tiffany Lam - Art Direction
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Princess Cruises - Change

CHANGE

CHANGES

Client | Princess Cruises
Copywriter | Ernesto Campabadal

Travel is about much more than escape from reality. It’s about what happens to our reality. Nobody knows this better than Princess Cruises, the world’s largest global premium cruise brand. But as the rest of the cruise category went louder (with fireworks, waterslides and celebrities), our integrated campaign needed to go deeper, to spread understanding among our target travelers and travel agents of what it really means to “come back new.”.

 
 
“A nice relief from the fast-cut, music video-style spots we see from other cruise lines trying to prove they’re a party a minute.”
— THE EGOTIST
 

SOCIAL

We put the travelers front and center, seeing the transformative power of travel through their eyes. We didn’t just want to create an anthem spot. It was important for us create mini stories from each vignette - each with its own unique message of change.

Instagram Story - Alaska excursions

Instagram Story - Alaska excursions

Instagram Story - Caribbean excursions

Instagram Story - Caribbean excursions

Pinterest post for Costa Rica excursions

Pinterest post for Costa Rica excursions

Pinterest post for Caribbean excursions

Pinterest post for Caribbean excursions