Tiffany Lam - Art Direction

Grammys - Album Of The Year


Client | 58th Grammys
Copywriter | Angie Ogburn

CLIO Music Awards 2016 - Use of Music - BRONZE

We wanted to do something to get people excited for the Grammys, featuring multiple artists, that had a bigger conceptual idea than the usual list of celebrities, but didn't have the time or money to get them all together for a shoot. With a little movie magic, and a lot of lip-syncing we manage to bring this mini music video to life, animating a catchy mashup of tracks from all five Album of the Year nominees: Kendrick Lamar, Alabama Shakes, Chris Stapleton, Taylor Swift and The Weeknd.

The spot is a bit goofy—in a good way—and strangely hypnotic.